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Data Decay

Data Decay: Why it matters for B2B Sales & Marketing Teams

Reading Time: 2 minutes What is Data Decay? Data decay refers to the gradual deterioration of data quality within a database. This can be especially damaging in sales and marketing databases. Sales and marketing efforts require accurate contact information for leads, along with up-to-date information on their organisations, employees, branch locations, and so on. When data decays from inaccuracies, […]

23 September 2022

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