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LinkedIn Sales Navigator is one of the most powerful tools for B2B sales, offering advanced search filters that help sales teams, recruiters, and marketers find the right prospects faster. But how do you make the most of it?

In this guide, we’ll break down the most valuable filters, compare Sales Navigator vs. basic LinkedIn search, share pro tips for precision prospecting, and show how Lix enhances your Sales Navigator experience, helping you export, enrich, and scale your outreach effortlessly.

Why Sales Navigator Is a Game-Changer for Prospecting

If you’ve ever tried searching for leads using LinkedIn’s free search, you know how limiting it can be. Sales Navigator unlocks a suite of advanced filters that allow you to:

Find the right decision-makers at your ideal companies.
Narrow down leads based on company size, job title, and engagement levels.
Stay ahead of competitors by tracking key hiring or industry shifts.
Save searches and set alerts to never miss a new prospect.

With LinkedIn’s free search, you’re limited to basic filters like location, industry, and mutual connections. Sales Navigator goes deeper, helping you pinpoint high-intent prospects who are actually worth reaching out to.

Breaking Down the Most Valuable Sales Navigator Filters

To get hyper-targeted prospect lists, you need to use Sales Navigator’s advanced filters effectively. Here’s how some of the most valuable filters can refine your searches:

Company Headcount

Why it matters: Whether you’re targeting startups or enterprise clients, filtering by company size helps ensure your outreach is relevant.
Example: If you sell HR software for mid-sized businesses, you can filter for companies with 51-200 employees instead of wasting time on small businesses that may not have a dedicated HR team.

Job Title & Seniority Level

Why it matters: Targeting the right decision-makers increases your chances of getting a response.
Example: If you’re selling marketing automation software, targeting CMOs and Heads of Growth ensures you’re speaking to those with budget and authority—not just junior marketers.

Recent Activity & “Posted on LinkedIn in the past 30 days”

Why it matters: Engaging with active LinkedIn users improves response rates.
Example: You can filter for prospects who have posted in the last month, making them more likely to engage with outreach messages than inactive users.

Past Company

Why it matters: Perfect for account-based selling (ABS) or reconnecting with past relationships.
Example: If you know people who previously worked at your top client companies, they might be interested in using your product in their new role.

“Leads That Follow Your Company”

Why it matters: These leads already have some level of awareness of your brand, making them warmer prospects.
Example: If a Head of Sales follows your SaaS company, they might already be considering a solution like yours—making them prime for outreach.

Pro Tips for Better Prospecting with Sales Navigator

1. Save Searches & Set Alerts – Never miss a new lead by saving your ideal prospect search and getting notified when new matches appear.

2. Combine Multiple Filters – Use Company Headcount + Seniority Level + Recent Activity for ultra-targeted lists.

3. Use Boolean Search for Precision – Instead of just searching CMO, try:

javaCopyEdit("Chief Marketing Officer" OR "VP Marketing" OR "Head of Growth") AND NOT ("Junior" OR "Assistant")  

This excludes irrelevant results and keeps your list laser-focused.

4. Prioritise Engagement Over Cold Outreach – Target active LinkedIn users for higher response rates.

How Lix Enhances Sales Navigator Searches

Sales Navigator is powerful, but Lix makes it even better by helping you:

Export Your Sales Navigator Search Results at Scale – Instead of manually copying and pasting, Lix lets you export lists instantly.
Enrich Data with Emails & Contact Information – Get verified contact details for your prospects to speed up outreach.
Deduplicate & Organize Leads – No more wasting credits on duplicate searches—Lix automatically cleans your data.
Streamline Prospecting with Bulk Actions – Build targeted outreach lists without the hassle.

How It Works:

Run a targeted search on Sales Navigator
Use Lix to export your leads
Enrich your data with verified contact details
Upload to your CRM & start outreach

Get More from Sales Navigator with Lix

Sales Navigator’s powerful search filters already give you an edge in prospecting. But when combined with Lix’s automation and enrichment tools, you can scale your lead generation efforts without losing precision.

Ready to supercharge your Sales Navigator searches? Try Lix today and turn LinkedIn into your best-performing sales channel.