The Lix Blog

Get the latest in lead generation, cold outreach, sales and scraping

B2B Sales Funnel

How to Create a B2B sales Funnel

Reading Time: 6 minutes A B2B sales funnel is a visual representation of the customer buying journey. It helps companies to understand their customers and how they progress through the sales process. A typical funnel starts at the top with the broadest audience, moves on to those who are interested in your business’s products or services, then narrows down […]

1 June 2022
Ideal Customer Profile

Creating your Ideal Customer Profile

Reading Time: 5 minutes The idea of creating an ‘ideal customer profile’ may sound a little off-putting at first. After all, why would you want to limit your business? Surely the more customers you have, the better! But this isn’t about excluding people from your business. It’s about understanding who is most likely to buy from you and how […]

27 May 2022

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