Key Features
Zoominfo API vs Lix API
ZoomInfo is renowned for its comprehensive database and multiple features. For those prioritising real-time LinkedIn data via API, however, Lix may come out on top.
| Feature |  |
 |
|---|---|---|
| Contact Search | ||
| Company Search | ||
| Contact Enrichment | ||
| Company Data Enrichment | ||
| LinkedIn Jobs Search | ||
| LinkedIn Jobs Enrichment | ||
| News Search | ||
| LinkedIn Posts Search | ||
| LinkedIn Posts Enrichment | ||
| Activity Enrichment |
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Navigating B2B Data APIs: A Closer Look at Lix and ZoomInfo
If you use business data for prospecting, recruiting, or marketing, you’ll know ZoomInfo. It is a go-to platform for many businesses seeking comprehensive prospecting tools and a vast contact database. They provide an array of features including lead-generation tools, extensive business contacts, and analytics for outreach campaigns. If you’re looking for real-time LinkedIn data across a range of data points however, Lix may be the better option.
Rate Limits & Data Freshness
ZoomInfo’s API calls from the ZoomInfo database, whereas Lix’s API calls live data from LinkedIn. This results in a trade-off of speed vs. data freshness. The ZoomInfo database is “updated regularly” however there are no definite increments stated in their documentation. This could be an issue for you, depending on your use case. For example if you’re looking at Job postings, you will want to know that you have access to the most recent data.
ZoomInfo Rate Limits
ZoomInfo’s documentation states that their rate limits run as high as 33 requests per second:
Standard APIs. the limit is 25 requests per second (1500 request per minute).
Scaling APIs. the limit is 33 requests per second (2000 requests per minute)
Lix Rate Limits
Lix’s standard rate limit. 1 every 3 seconds, however for enterprise users with a much higher need this can be increased to 1 call every second.
If you need a lot of data in very short bursts, but the freshness of that data is not so important for your use case, ZoomInfo may be the way to go.
FAQs
Lix API:
Access to real-time professional information such as LinkedIn profiles, jobs and posts
RESTful API design with SSL security and JSON formatted responses.
Rate limiting of 1 request per 3 seconds, with the ability to adjust based on plan.
Detailed developer documentation including code examples in multiple languages (Node, Python 3, Go, JavaScript, Java).
Authentication via API keys, with detailed setup instructions.
ZoomInfo API:
Provides access to a broad database of professional and company information.
Likely to offer RESTful API design, with secure access and JSON formatted responses, similar to many modern APIs.
Authentication methods typically involve API keys or OAuth, ensuring secure access to data.
Conclusion
The choice between Zoominfo API and Lix API depends on specific business needs. Zoominfo offers a broader data set with a far higher rate limit, but it could potentially be out of data information, while Lix is specialised in real-time LinkedIn data. Businesses looking for comprehensive B2B data at speed might prefer Zoominfo, whereas those focusing on leveraging LinkedIn for it's real-time data, such a jobs, posts and profile changes, might find Lix more suitable.