{"id":990,"date":"2022-07-01T16:50:36","date_gmt":"2022-07-01T15:50:36","guid":{"rendered":"https:\/\/lix-it.com\/blog\/?p=990"},"modified":"2022-08-10T10:23:46","modified_gmt":"2022-08-10T09:23:46","slug":"personalised-videos-for-cold-email-outreach","status":"publish","type":"post","link":"https:\/\/lix-it.com\/blog\/personalised-videos-for-cold-email-outreach\/","title":{"rendered":"How to Use Personalised Videos for Cold Email Outreach"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>\n


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Cold emailing can be tough. With so many other reps and firms in your prospect’s inbox demanding their attention, cutting through the noise isn’t easy. So when I see a cold email that does just that, I take note! A few months ago, I received a cold email that really grabbed my attention – and it has changed the way I do my outreach.

The email was from a market-leading CRM provider (no, not that one – the other one). It went like this:

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Hi Alfie,
I made you a quick video (60 seconds), click here to watch:<\/em><\/p>\n\n\n\n


Below the to-the-point opening sentence was a gif. A gif taken from a video of the CRM rep looking at my website.

I was hooked in. I needed to know what was being said in the video! I immediately clicked through and watched it. The video was less than 60 seconds long and in it, the rep talked about how his company could help us achieve our goals. They did so using specific examples, related to the content of my site. I responded almost immediately and booked in for a call.

Personalised videos can be a powerful tool in your outreach arsenal, but it can be hard to know where to start. Never fear! That is exactly why I wrote this blog. Let’s get started.

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Why Use Personalised Videos in Cold Emails?
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It could be tempting to save time and just send a demo or explainer video to your prospect. After all, it’s going to take a long time to make all those individual videos, right? Well – yes it would be faster, but it won’t work!

A video that isn’t personalised is just another friction point. Put yourself in your customer’s shoes. You’ve already interrupted their flow with an email they didn’t ask for, now you want them to go and watch a video about your product. Their first thought is probably going to be “why can’t they just tell me what they’re selling?”.
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Personalisation is important for two reasons. Firstly, it builds a connection with the recipient. Being able to see your face and hear your voice will allow them to connect with your words and your energy in a way that text can’t. Secondly, it allows you to tailor your message so that it addresses specific details about their situation or company.

To go back to my example in the intro – it was seeing that rep on my website that captured my interest. It was them relating their pitch to my site and my business specifically that prompted me to respond. If they had just sent me a video of their product, I probably wouldn’t have watched it.

With that out of the way, let’s get down to business.

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How to Add Personalised Video to Your Cold Emails
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Now we know why personalisation is important, it’s time to get into how we make it happen.
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In a nutshell, you are going to:<\/p>\n\n\n\n