{"id":519,"date":"2021-03-01T11:51:27","date_gmt":"2021-03-01T11:51:27","guid":{"rendered":"https:\/\/lix-it.com\/blog\/?p=519"},"modified":"2022-03-04T11:41:07","modified_gmt":"2022-03-04T11:41:07","slug":"valid-emails","status":"publish","type":"post","link":"https:\/\/lix-it.com\/blog\/valid-emails\/","title":{"rendered":"Validated Emails: What does it mean?"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

 <\/p>\n

If you\u2019ve spent any time looking at lead-gen tools and email finders (like LIX<\/a>!) you will have come across the term \u2018verified emails\u2019. The terminology is now industry-standard, with most (if not all) providers touting their ability to provide \u2018verified emails\u2019 for their customers, but what does it mean?<\/p><\/p>\n\n\n

 <\/p>\n\n\n

Firstly, it\u2019s important to note that while the terminology is an industry standard, email validation methods are not. Let\u2019s take a look at some of the most common ways in which emails are \u2018valid\u2019.<\/p>\n\n\n

 <\/p>\n\n\n

Regex String Validation<\/h3>\n\n\n

 <\/p>\n\n\n

At the most basic level, emails should undergo string validation \u2013 that means ensuring that the email address consists of real characters, in an email format (name@domain.com<\/a>, for example).<\/p>\n\n\n

 <\/p>\n\n\n

This is particularly useful when the email address is pulled together using data from different sources, for example; when using LIX<\/a> to find the email address for someone on LinkedIn. If someone in the list of potential leads you\u2019re exporting has included an emoji in their LinkedIn display name, we will use string validation to remove the emoji as it\u2019s an illegal character.<\/p>\n\n\n

 <\/p>\n\n\n

Emojis are a fairly simple error to spot and remove, however. Where many people run into problems are those characters that are outside of the Latin alphabet used in the US & UK. If your intended target is a Mandarin-speaker named Zhang Wei and their display name is in Hanzi: \u5f20\u4f1f some email services may reject this! Similarly, if you\u2019re looking for the email address for one J\u00f8rgen Pedersen, you might encounter the same problem.<\/p>\n\n\n

 <\/p>\n\n\n

SMTP Authentication<\/strong><\/h3>\n\n\n

 <\/p>\n\n\n

Very few lead-gen tools talk about Regex string validation, but many of them boast that their emails are SMTP authenticated.<\/p>\n\n\n

 <\/p>\n\n\n

If you\u2019ve ever set up email forwarding, or added an external mailbox to your smartphone, you\u2019ve probably seen the acronym \u2018SMTP\u2019 before, which stands for Simple Mail Transfer Protocol. TechTerms have a useful definition:<\/p>\n\n\n

 <\/p>\n\n\n

\u201cSTMP stands for “Simple Mail Transfer Protocol.” This is the protocol used for sending e-mail over the Internet. Your e-mail client (such as Outlook, Eudora, or Mac OS X Mail) uses SMTP to send a message to the mail server, and the mail server uses SMTP to relay that message to the correct receiving mail server. Basically, SMTP is a set of commands that authenticate and direct the transfer of electronic mail<\/strong>.\u201d <\/em><\/p>TechTerms<\/a><\/cite><\/blockquote>\n\n\n

 <\/p>\n\n\n

The overall definition is of course useful to understanding what SMTP is, but that final sentence is really what we\u2019re interested in: the ability to authenticate and direct the transfer of electronic mail. Have you ever sent an email in a hurry, missed a letter from their email address and had it bounce back as \u2018failed\u2019? That\u2019s an SMTP failure \u2013 the receiver\u2019s SMTP server has rejected the incoming mail as invalid.<\/p>\n\n\n

 <\/p>\n\n\n

If the email address is SMTP authenticated it means it\u2019s a real email address and it\u2019ll definitely reach the intended target, right? Not always! Some servers will swallow the error without ever letting you know that the email was not authenticated.<\/p>\n\n\n

 <\/p>\n\n\n

Overall, SMTP is a good indication that an email is formatted correctly and that it will reach its target, but it is not totally fool proof.<\/p>\n\n\n

 <\/p>\n\n\n

Open Validation<\/strong><\/h3>\n\n\n

 <\/p>\n\n\n

Have you ever wondered how your email marketing tool (MailChimp, Klaviyo, etc.) knows how many people opened your newsletter? The answer is, they use open tracking.<\/p>\n\n\n

 <\/p>\n\n\n

In a nutshell, it\u2019s a small line of HTML embedded into an email that tells the sender whether or not the email has been opened. This of course is a great way to tell if the email address is valid or not \u2013 chances are if an email has been opened, the address is correct! There are, however, exceptions to this rule. Sometimes a spam filter might \u2018open\u2019 an email to scan the content. That may mean that the email address is still correct, but perhaps the open validation is not.<\/p>\n\n\n

 <\/p>\n\n\n

There are a number of ways to validate email addresses but as we\u2019ve shown, there is no \u2018one\u2019 infallible method. If you\u2019re using a lead-gen tool and you\u2019re not sure how they verify the email addresses they send you, don\u2019t be afraid to ask!<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>
\n


Try Lix & get 50 free leads!<\/strong><\/p>\n\n\n\n

Supercharge your pipeline with 50 free, targeted leads. Click here to get started.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>   If you’ve spent any time looking at lead-gen tools and email finders (like LIX!) you will have come across the term ‘verified emails’. The terminology is now industry-standard, with most (if not all) providers touting their ability to provide ‘verified emails’ for their customers, but what does it mean?   Firstly, it’s important to […]<\/p>\n","protected":false},"author":3,"featured_media":872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[17],"yoast_head":"\nValidated Emails: What does it mean? - Lix Blog Guides<\/title>\n<meta name=\"description\" content=\"If you\u2019ve looked at lead-gen tools you will have come across the term \u2018valid emails\u2019, the term is industry standard, but what does it mean?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lix-it.com\/blog\/valid-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Validated Emails: What does it mean? 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